Real-World Leadership. Practical Execution.

Our founder, Loren Simpson, has spent more than 30 years accelerating growth and streamlining operations—combining hands-on operational leadership with experience supporting enterprise-level clients. We bring that perspective into your organization in a focused, flexible way.

After earning a dual degree in Management Information Systems and Marketing from the University at Buffalo School of Management in 1994, Loren began her career in the internet-based startup sector during the late 1990s and early 2000s, serving Fortune 100 clients including FedEx, Procter & Gamble, and the Pentagon.

At Screaming Media, Loren served in Sales and Business Development as the company’s seventh employee and fourth sales person, helping support its growth through a pivotal stage before its acquisition by CBS MarketWatch in 2003.

Following that role, Loren joined Critical Mention as its third employee, partnering in the early growth of what was then a startup venture. Responsibilities included business development, sales, product development, and strategic partnership management, with collaborations ranging from Pentagon open-source initiatives to Random House new product offerings and broader growth opportunities.

In 2006, Loren founded Back to Health Physical Therapy Associates, PA, building and leading the organization for nearly two decades before successfully completing its home division sale through a strategic merger and acquisition. Under Loren’s leadership, the organization grew to support a team of more than 25 physical and occupational therapy professionals providing in-home care to thousands of patients throughout Bergen County, New Jersey, and surrounding communities.

Over the course of 20 years in the healthcare industry, including the unprecedented challenges of the COVID-19 pandemic, Loren developed a strong ability to lead through complexity, adapt quickly, and deliver successful outcomes in demanding environments. Today, Loren is focused on bringing that experience to other organizations seeking support in strategic planning, operations management, business development, and product development.